Case studies

How Sporting House Direct increased web traffic with RetailTower


Sporting House Direct is the direct sales outlet for one of Australia’s leading Sporting Goods Import / Wholesale groups. With 40 years of experience in the wholesale side of the industry, Sporting House Direct is well equipped to satisfy the needs of sports enthusiasts everywhere.

RetailTower, specializes in creating e-commerce marketing software that helps small and medium online merchants promote their products and drive traffic through leading comparison shopping engines. RetailTower, founded in 2010, has over 8500 merchants, integrates with three leading e-commerce platforms and 15 major comparison-shopping engines. RetailTower is a Preferred Solutions Provider for Amazon product Ads.

Sporting House Direct’s online Strategist, Toby Wallace-Crabbe, sets out their objectives, “Our growth plan is to implement an omni-channel sales and marketing strategy. In order to do this, we will sell across many platforms (online, Facebook, bricks-and-mortar, eBay, Amazon, Group Buying sites, etc).

As our model grows we would like to have local sites in many markets and tailor each offering to the wants and needs of the local shoppers in that market. We have recently implemented a cloud-based inventory management system which links all our online entities with our physical shops, warehouses and drop-ship suppliers. This now enables us to control all channels from one central point and enjoy consistent stock levels and pricing across the business.”

“RetailTower is now an integral sales and marketing tool for our business and we plan to use it to list on many other shopping comparison sites like Shopzilla, GetPrice, Nextag and many more!”  Toby Wallace-Crabbe, Online Strategist.

“We use Retail Tower to deliver rich product feeds to our affiliate networking platforms as well as to drive targeted traffic through comparison shopping sites like MyShopping, GetPrice and Google Product Search.

As we expand internationally we plan to use Retail Tower to assist us in increasing our presence through US and UK focused comparison shopping engines.

Our current MyShopping and GetPrice traffic delivers a 3% conversion rate (our normal rate is around 1.5%).


Since launching our affiliate programs we have had over 100 affiliates join our programs in 3 months. This expands daily. Since using Retail Tower our web traffic has increased by close to 200%!”
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